How Chatbots can Transform Your Customer Experience?
November 9, 2020
Providing exemplary customer service is a pillar of every successful business. This is because good customer experience leads to higher conversion, retention, and long-term loyalty.
For this reason, many businesses are always looking for ways to make their e-commerce website more user friendly and a hallmark of customer experience. One of the best ways to do this is with the help of chatbots.
Web development in Dubai that includes chatbots are several times more likely to have better conversion and overall profitability than business websites that do not. Here is why.
What are Chatbots?
A chatbot is software that can converse with humans via a live chat interface. Chatbots are powered by Artificial Intelligence and Natural Language Processing based technologies in order to make the customer experience more responsive, accurate, and intelligent.
A simple chatbot on any business or e-commerce web design is able to scan the keywords in a customer’s inquiry to deliver pre-packaged answers. For example, a customer may ask a question in regard to the price of the businesses’ service. The chatbot is able to scan the keyword “price” and automatically send a ready-made reply.
How do Chatbots Improve Customer Experience?
Clearly, chatbots are an example of modern technology that improves customer experience and makes online shopping easier. At the same time, it helps businesses save time while increasing customer satisfaction and conversion.
Chatbots are basically robots that have pre-programmed answers for most generic questions that customers have. This means that no matter what time a customer requires help, the chatbot will be able to automatically provide assistance. This makes for a great customer experience.
Seamless live chat experience
A chatbot is designed to give answers to feel like an actual human conversation. For example, messages such as “hello! How can I help you today?” and “is there anything else I can help you with?” are used by the chatbot to provide a more fulfilling customer experience.
Minimal human labor required for repetitive tasks
Since the chatbot is able to replicate a normal conversation and help customers find what they are looking for, it saves the company huge amounts of time and cost. This is because it removes the need to hire human labor for such repetitive tasks, and maintains a professional image of the company to customers.
Improved customer engagement
Chatbots are proficient at engaging in outbound marketing. It does this by interacting with the customers even after the product is purchased. For example, it can send follow-up messages to customers after the purchase, offer discounts and promotions, and even with the customer a happy birthday if it is entered into the database. This creates an incredible experience for customers.
Increased lead generation via data collection
Chatbots are designed to gather user-centric information like their purchase behavior, preferences, and likes. This is because when a customer messages a chatbot, it automatically sends a greeting and then collects the personal information, which is then stored in its database. This way, it is able to produce the best assistance for the customers and allows the chatbot to send future customized messages and promotions which will generate higher leads.
Helpful, not human
As you can see, having a chatbot included in your e-commerce website design in Dubai is a major asset that can lead to increased sales, customer satisfaction, and long-term brand building. Consider hiring an expert web design and developer in Dubai today to fully realize the benefits of a chatbot for your e-commerce website!
Do you have any questions related to chatbots? Let us know in the project details box below or send us your query.