Why does Google emphasize on Accelerated Mobile Pages (AMP)?

In the past few years, more and more people have switched to their mobile phones for their web browsing, as opposed to the traditional web browser. This change in trends led to mobile search queries officially overtaking desktop searches back in 2015.

Understanding the changing need of internet users, Google introduced something known as Accelerated Mobile Pages (AMP) in order to improve the web browsing experience.

What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) is an open-source framework introduced by Google that enables you to create faster mobile pages. With AMP, web pages will have a mobile-friendly interface and faster loading speed, as everything on AMP has is essentially stripped down to the basics.

In order to prevent the web pages in AMP from being too simplistic, AMP HTML does define, “a set of custom elements for rich content beyond basic HTML.” This allows for the addition of some custom styling to your AMP pages, as long as it does not involve any of the predetermined disallowed styles.

What are the Benefits of Accelerated Mobile Pages (AMP)?

Accelerated mobile pages (AMP) has been created in order to help web developers create mobile-friendly web pages. This allows faster-loading speed and an overall better experience for users. 

Google also emphasizes the use of AMPs which help the website itself. These are some of the benefits of switching to accelerated mobile pages:

AMP Improves Search Engine Optimization

Although Google has not explicitly stated that AMP leads to improved search rankings, there is no doubt that AMP pages get sent straight to the top of search engine result pages (SERPs), which automatically improves SEO in and of itself. Moreover, using accelerated mobile pages lead to faster loading speed and greater usability to viewers, which are also important factors for improving SEO.

AMP Improves Page Loading Speed

AMP removes the bulky elements that cause web pages to lag. This includes some coding languages which are useful in a desktop web design setting. but that weigh down a mobile experience. This means that AMP provides a clean version of web pages, that delivers only the relevant content and improves loading speed. This creates a better user experience.

AMP Helps Reduce Bounce Rate

A slow, poorly designed web page causes viewers to bounce. Hence, by providing a faster and more useable web page with AMPs, customers experience greater speed and a better viewing experience, which ultimately helps to lower the bounce rate of the site.

AMP has Greater Viewer Desirability

Web pages with an AMP version will show in the SERP with a small lightning bolt symbol for identification. People browsing on their mobile are more likely to click on a search engine result with the AMP lightning bolt symbol, as it indicates that it will provide a better mobile browsing experience, with greater usability and faster speed. This is hence a good way to improve search traffic.

Is it Worth Creating Accelerated Mobile Pages (AMP) For Your Website?

As you can see, there are several benefits of hiring an expert web developer to create accelerated mobile pages (AMP) for your website. However, it is important to note that AMPs do not guarantee immediate organic traffic. Like with all SEO practices in web development, AMPs require a holistic approach to SEO to truly improve search rankings.

That being said, Google definitely emphasizes AMPs in order to provide users with a better mobile web browsing experience. At the same time, mobile users can truly derive a more smooth browsing experience from your site by using AMPs. Therefore, it is definitely worth considering hiring a web developer to help create AMPs for a better mobile user experience.

Implementation of mobile compatibility on your business website is a vital part of web design. Using the accelerated mobile pages (AMP) will help you to stay on top of trends, increase website traffic, and stay ahead of the competition.

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